Cell ID location services are used to determine the location of a mobile device by identifying the cell tower to which it is connected. Common use cases for cell-id location services are emergency services, asset tracking, marketing, logistics, security, navigation, and more.

Using cell-id as a complement to GPS is a good alternative when you need energy efficiency for long battery lifetime of trackers or devices.

Companies require knowledge of the location of their devices to conduct asset or security checks. While GPS is the conventional method used for this purpose, it can be expensive and lead to rapid battery drainage. Moreover, GPS is limited by line-of-sight, rendering it ineffective for locating devices in enclosed spaces such as buildings. However, since high accuracy is not always essential for various business purposes, alternative solutions to GPS are required.